In today's marketplace, people's demands are reshaping when and how consumers transact and receive their goods or services. Today, 1.8 billion people worldwide purchase goods online, and 63% of shopping occasions begin online. Online grocery and restaurant ordering have become a massive part of everyday life, and people now expect same-day or instant purchase and delivery.
For the church, our members and demographic are much more than just consumers or customers, but they are the same people whose needs, demands, and transaction habits are the same as when they make everyday financial decisions. In today's normal, churches must have a streamlined, simplified, and clear way for donors to give as they feel led to do so.
It is vital for churches to pair the real story (the messaging and promotion of the difference they are making) with a response opportunity to give. Do you have an excellent online giving and text-to-give solution that you are communicating well? If not, now is the time to transform your giving experience. Platforms like Overflow make online giving simple for your members across every channel.
Want a complete plan for growing generosity in your church? Download the free Year-End Giving Playbook at buildthe.church.
