Is your church providing the best giving experience for your donors? One of the most critical aspects of people donating to your church is the landing page people will use to give. Here are some tips for making your giving page the best it can be.
Church Branding
Make sure your giving page has your church's branding. Givers should not have a completely different experience when they give to your church than they do on the rest of your website. Choose a giving platform that offers a custom interface so donors can securely give to your organization while still experiencing the church branding you have worked so hard to create.
Mobile Friendly
Mobile devices (excluding tablets) generate more than half of global website traffic. These stats tell us that your church's giving page must be mobile-friendly. If not, you will be excluding about 50% of web users when it comes to your church's giving page.
Vision Centered
You want to keep your church's vision front and center at the point of giving to your ministry. You are not asking people to donate out of obligation. You are inspiring them to give to a vision that is changing lives. Put your church's mission and vision statements on the giving page to remind people why their gift is so valuable.
Recurring Giving
Even if someone did not come to your giving page with the thought of recurring giving, make sure you provide them with that option. They are already self-identifying as someone who believes that donating to your church's ministry is important. Your giving page can show them how easy it is to set up recurring donations, but you need to have that option available. Do not hide recurring giving behind a bunch of steps and clicks. Keep it in front of those that are already expressing a desire to support your church financially.
Tell Stories of Lives Changed
You should give some statistics and stories of what giving to your church has accomplished recently on your giving page. Include statements like, "Because of your generosity, this many lives were changed at the most recent church outreach." You do not want to have too much information to distract from the page's purpose, but even something brief can be highly effective.
A giving platform like Overflow can take your giving experience to the next level with custom branding, mobile-first design, and easy recurring giving. And for a complete plan to grow generosity in your church, download the free Year-End Giving Playbook at buildthe.church.
